Fitting room management systems provide valuable data to help retailers with staff allocation and guide shoppers to empty cubicles. But they can also be used in the fight against shoplifting.
Even though the technology exists to genuinely improve the fitting room experience for customers, many retailers are yet to embrace it.
For inspiration and details of where some of the most exciting retail technologies are being pioneered, from virtual fitting rooms to connected retail security, download our Technology Driving Innovation in Retail report. The report has been created in collaboration with the Swedish Institute for Innovative Retailing (SIIR).
Fitting Rooms - An Area for Improvement
One of the few trump cards that high-street fashion retailers hold over e-stores is that shoppers still want to try on clothes and see what they look like in them before making a purchase.
However it is not uncommon for shoppers to mention bad fitting rooms as a reason for not returning to a store.
As a result new fitting room technologies are becoming an area of growing interest.
Fitting Room Management Systems
On a basic level, a fitting room management system detects when a cubicle is occupied.
This provides useful data for the retailer, such as the length of time spent trying on clothes per shopper and the link to sales conversion.
Real-time occupancy data also helps with staffing and knowing how many assistants should be on hand around the fitting room area.
Also being able to show shoppers which fitting rooms are empty enhances the general customer experience.
Occupancy data can equally be used to help with loss prevention.
Monitoring unusual customer activity, such as long dwell times, alerts staff to potential shoplifters. Knowing when that booth has been vacated, means someone can promptly check for removed tags and increases the chance of identifying the shoplifter while they are still in the store.